Job Type: Full Time
Salary: HKD 60,000 – 90,000
Job Duties
– Develop overseas marketing strategies aligned with the company’s core businesses.
– Conduct pre-cooperation market research on potential international partners, and manage the end-to-end process of brand collaboration.
– Plan and oversee 360-degree integrated marketing projects for overseas markets from strategy mining to execution and performance evaluation.
– Lead cross-functional teams to integrate global resources, and manage overseas brand IP and cross-border CSR initiatives.
– Explore and launch IP co-branding or CSR activities with international institutions, and build a global cooperation resource network covering design, culture and other fields.
– Track overseas marketing performance using data analysis tools, generate performance reports, and optimize strategies based on data insights to align with long-term overseas business goals
Job Requirements
– Master’s degree is required; Master’s degree in Creative Cultural Industries is preferred.
– 8+ years of experience in overseas marketing and brand management, with a proven track record in leading high-impact overseas brand cooperation projects
– Rich global resources covering international organizations, design institutions, media and agencies.
– Excellent cross-cultural communication and negotiation skills, fluent in Mandarin and English.
– Proficient in marketing tools and software (Google Analytics, Adobe Creative Suite, Microsoft Office) for data analysis, creative content production and project management.
– Strong international vision and ability to work under pressure to drive overseas business growth.